No matter what kind of business you own, when you are debating painting the walls, you need to take time and think about what color will work best. While a lot of business owners consider themselves too busy to debate the merits of different paint colors, what they don’t realize is that the color of the walls in their commercial spaces can have a large impact not only on the employees but also any customers that come into the building. Color is a very important and highly memorable part of your brand, which is why you need to think about how the colors you choose will represent your company and the feelings that they will inspire in everyone who sees them.
Start with Three
While some people may think that adding lots of different colors to their space will brighten it up and make it feel lively, it will actually only make the space feel closed-in and chaotic. This is never a good look for a commercial space and can quickly turn people off as they will feel as though the space is too busy and childish for them to do business in. Picking one main color, one that you use more sparingly, and a third for accents and sticking with them is the best place to start. With three colors, you can still add a lot of visual interest in your space but it won’t be so busy that it drives customers and employees away.
Make sure that the colors you choose complement each other as you don’t want them to clash all over your space. If you are having problems choosing three or want an outside opinion, hiring an interior designer is a great way to make sure that the colors you choose don’t have a negative feel or energy to them. Remember the 60-30-10 rule and try to use your three colors in those proportions.
Consider the Psychology
There is a lot of psychology around color and the way that it makes people feel; you would be remiss to not consider this when choosing your new colors. An off-putting color scheme will send customers running for the door but one that speaks to your customers can make them feel comfortable as well as make them trust you.
Some color combinations are great for getting attention, such as white and red or black and yellow. If you want something a little more calming, choose colors from the green, purple, or blue schemes. For example, a spa that is decorated in red and black will not be nearly as calming as one done in blues and greens. On the other hand, a hot yoga business may want something a little more fiery and feel as though red and yellow will energize their customers and keep them pumped throughout the whole workout.
Taking time to choose colors before painting your commercial space will ensure that you aren’t immediately painting over your first choice. It’s important to remember that colors play a huge part in how a business is perceived and while the wrong colors can drive people away, the right color scheme can positively impact your brand.